8. Why did the gentleman described in Exhibit 4.1 leave his bank after 30 years? What were...

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8. Why did the gentleman described in Exhibit 4.1 leave his bank after 30 years?

What were the underlying causes of his dissatisfaction in that instance, and why would that cause him to leave the bank?

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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Question Posted: Sep 19, 2024 04:02 AM

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8. Why did the gentleman described in Exhibit 4.1 leave his bank after 30 years? What were...

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Services Marketing Integrating Customer Focus Across The Firm

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