9. Assume that you are a manager of a health club. Discuss general strategies you might use...

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9. Assume that you are a manager of a health club. Discuss general strategies you might use to maximize customers’ positive perceptions of your club. How would you know if you were successful?

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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