Polly has formed an agreement with a French company to produce and sell her scarves in their
Question:
Polly has formed an agreement with a French company to produce and sell her scarves in their 10 stores across Europe. The scarves are Polly's original designs and are of different colors and fabrics. The company will then pay Polly a fee for each scarf they produce. What are the advantages and disadvantages of the globalization strategy Polly will be utilizing?
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Polly is participating in foreign licensing where the French company will sel...View the full answer
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