4. Discover and explain how the organization can best leverage this information about the brand to help meet business objectives. Take an in- depth look at geo- location channels and features in social networking sites. Also analyze ratings and review sites and features on social networks. How can these features benefi t the brand and campaign? Where is the target audience? Are they checking in or looking up ratings and reviews about the products and services? Where are they doing it?

What can the brand do to leverage these features and infl uence conversation and discovery?

What type of content (text, photo, or video) is needed to best take advantage of these social services?