4. This chapter discusses evidence of media clutter such as the number of cable channels available in
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4. This chapter discusses evidence of media clutter such as the number of cable channels available in the average household (189). In what ways are marketers of traditional TV channels and TV shows using social media to grab and hold viewers’ attention?
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Related Book For 
Social Media Strategy Marketing And Advertising In The Consumer Revolution
ISBN: 9781442251533
1st Edition
Authors: Keith A. Quesenberry
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