1.3 How are Coke and Pepsi using their Web sites, http://www.coke.com and http://www.pepsi. com, to promote their...
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1.3 How are Coke and Pepsi using their Web sites, http://www.coke.com and http://www.pepsi.
com, to promote their newest product offerings? Do you see hints of any future strategies the companies might implement? Where?
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Marketing
ISBN: 9781305631823
10th Edition
Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel
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