Assess the role positioning, differentiation, and distribution play in the delivery of sport products and services to
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■ Assess the role positioning, differentiation, and distribution play in the delivery of sport products and services to sport consumers.■ ■ Illustrate the steps in the purchasing process as applied to sourcing, and cost management.
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Related Book For 
Advanced Theory And Practice In Sport Marketing
ISBN: 9781032137537
4th Edition
Authors: Eric C. Schwarz, Kyle J. Brannigan, Kevin P. Cattani, Jason D. Hunter
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