4.2 The cost of placing a full-page colour advertisement (in 000) and the circulation figures (in 000)
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4.2 The cost of placing a full-page colour advertisement (in
£000) and the circulation figures (in £000) of nine magazines are:
Cost: 9 43 16 17 19 13 20 44 35 Circulation: 135 2100 680 470 450 105 275 2250 695
(a) Which of these variables should be the dependent variable, and why?
(b) Plot a scatter diagram to portray the data.
(c) Determine the correlation coefficient and assess its value.
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