Creating emotional real-life experiences for users is one of the biggest indicators of mobilization success. How do
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Creating emotional real-life experiences for users is one of the biggest indicators of mobilization success. How do cyberactivism and other prosocial movements have a natural advantage to social media mobilization strategies? How can this be incorporated into a brand authenticity and mission statement?
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Related Book For 
Strategic Social Media From Marketing To Social Change
ISBN: 978-1118556849
1st Edition
Authors: L. Meghan Mahoney
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