Explain active audience theories, such as uses and gratifications, social cognitive theory and selective exposure, and be

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Explain active audience theories, such as uses and gratifications, social cognitive theory and selective exposure, and be able to identify opportunities and challenges when marketing to social media users.

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Strategic Social Media From Marketing To Social Change

ISBN: 978-1118556849

1st Edition

Authors: L. Meghan Mahoney

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Question Posted: Sep 23, 2024 10:00 AM

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Explain active audience theories, such as uses and gratifications, social cognitive theory and selective exposure, and be

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Strategic Social Media From Marketing To Social Change

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