Pick an industry and a product or service. Engage in a creative thinking process, as outlined in

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Pick an industry and a product or service. Engage in a creative thinking process, as outlined in the Creative Thinking Methods, to generate an improved offering. Do the same to create an entirely new offering that uses one or more of the assets and competencies of the firm.

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Strategic Market Management Global Perspectives

ISBN: 9780470689752

1st Edition

Authors: David A. Aaker, Damien McLoughlin

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