13.9 Investigate the Selfycart app. What benefits and challenges will stores face in introducing Selfycart or any

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13.9 Investigate the Selfycart app. What benefits and challenges will stores face in introducing Selfycart or any other mobile checkout app? (AACSB: Communication;

Use of IT; Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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