13.10 If Selfycart or a similar mobile checkout app was available at your grocery store, would you...

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13.10 If Selfycart or a similar mobile checkout app was available at your grocery store, would you use it? What benefits would you gain by using this new technology?

Discuss the challenges you would face. (AACSB: Communication;

Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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