3. Since season ticket holders probably represent a teams most devoted fans, would it make sense to...
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3. Since season ticket holders probably represent a team’s most devoted fans, would it make sense to charge them the higher playoff ticket prices on the assumption that, because their demand is inelastic, they will pay almost any price?
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Marketing Because Everyone Is A Marketer
ISBN: 978-1260575934
3rd Edition
Authors: Shane Hunt ,John Mello ,George Deitz
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