3. Since season ticket holders probably represent a teams most devoted fans, would it make sense to...

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3. Since season ticket holders probably represent a team’s most devoted fans, would it make sense to charge them the higher playoff ticket prices on the assumption that, because their demand is inelastic, they will pay almost any price?

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Marketing Because Everyone Is A Marketer

ISBN: 978-1260575934

3rd Edition

Authors: Shane Hunt ,John Mello ,George Deitz

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