1 What further changes are needed for there to be a sustainable change in the incidence of child labour in developing countries like Pakistan? Nearly 75 per cent of soccer balls were produced in Pakistan in 2002. Most of these were produced in the Sialkot district, Pakistan’s ‘export capital’ close to the border with India. However, an International Labour Organization (ILO) study in 2002 showed that more than 7,000 children aged between 7 and 14 were stitching footballs on a full-time basis, working between 10 and 11 hours/day and earning between PKR 20 and 22 per ball (1€  PKR 81). Production ranged from 3 to 5 balls/day per person. An article in Life magazine appeared in June 1996, featuring Tariq, a 12-year-old, stitching balls in Sialkot. This resulted in pressure on international brands like Adidas, Reebok and Nike to ensure that their products were not produced with child labour. The ILO brokered the Atlanta Agreement (2001) to eliminate child labour from the soccer ball industry through improved monitoring.