What is the primary logic behind potential separation of marketing and logistics channel structure?

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Supply Chain Logistics Management

ISBN: 9780072351002

1st Edition

Authors: Donald Bowersox, David Closs, M. Bixby Cooper

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Question Posted: May 15, 2024 09:00 AM

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What is the primary logic behind potential separation of marketing and logistics channel structure?

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The primary logic behind the potential separation of marketing and logistics channel structure lies in the recognition that these two functions serve ...View the full answer

Supply Chain Logistics Management

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