l. Divide into groups. Assume your group works in the product development division of a diversified manufacturi ng company. Your division has just thought of an idea for an inexpensive consumer item with a potent ially vast market (choose a simple mechanism, such as nail clippers or a stapler).

Your group's assignment is to prepare three descriptions of this invention:

a. one for company executives who will decide whether to produce and market the item

b. one for the engineers, machinists, and so on, who will design and manufacture the item

c. one for the customers who might purchase and use the item Before writing for each audience, complete an Audience and Purpose Profile sheet (page 31).
Appoint a group manager, who will assign tasks to members (visuals, typing, etc.). When the descriptions are prepared, the group manager will appoint one member to present the documents and explain their differences in class.