6. A current example of a new league blending the different sporting structures is Athletes Unlimited. Athletes

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6. A current example of a new league blending the different sporting structures is Athletes Unlimited. Athletes Unlimited follows what it calls an “all-new model for pro athletes and sports.” It is designed to be a player-centric league. How does this model fit within the models discussed previously? And how is this innovative model a response to various tensions evident in sport business history?

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Principles And Practice Of Sport Management

ISBN: 9781284254303

7th Edition

Authors: Lisa Pike Masteralexis, Mary Hums

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