E-Marketing(6th Edition)
Authors:
Judy Strauss, Raymond Frost
In Stock: 2 Left
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Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0132147556, 9780132147552
Book publisher: Prentice Hall
Book Price $0 : The book 'E-Marketing' by Judy Strauss and Raymond Frost, now in its sixth edition, offers an in-depth exploration of the digital marketing industry. The book begins by elucidating fundamental concepts, such as Internet marketing strategies and digital value propositions. With the rapid evolution of technology, this edition emphasizes integrating traditional marketing principles with modern digital channels, employing tools such as search engine optimization (SEO), content marketing, and analytics to create a robust online presence. This comprehensive guide is structured in a way that benefits both marketers looking to enhance their digital repertoire and students aiming to master digital marketing strategies. Each chapter of 'E-Marketing' is meticulously delineated in the table of contents, ensuring readers can easily navigate through diverse topics such as social media engagement, email marketing, and consumer behavior analysis. This academic book often includes an answer key to review questions that test the reader’s understanding of each chapter. Moreover, a solution manual is also accessible for educators, which facilitates in-depth learning and assessment. The text has been well-received for its practical approach, combining theoretical perspectives with real-world applications, thereby making it an invaluable resource for both academic and professional settings. By incorporating case studies, the authors provide insights into contemporary marketing dilemmas and solutions, offering readers a holistic view of the digital marketing landscape. Students appreciate the cheap solution manual that accompanies the book for extra practice.
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