Global 4: Global Business(4th Global Edition)
Authors:
Mike W. Peng
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ISBN: 9781337406826
Book publisher: Cengage Learning
Book Summary: PART I: LAYING FOUNDATIONS.1. Globalizing Business.2. Understanding Politics, Laws, & Economics.3. Emphasizing Cultures, Ethics, & Norms.4. Leveraging Resources & Capabilities.PART II: ACQUIRING TOOLS.5. Trading Internationally.6. Investing Abroad Directly.7. Dealing with Foreign Exchange.8. Capitalizing on Global & Regional Integration.PART III: MANAGING AROUND THE WORLD.9. Growing & Internationalizing the Entrepreneurial Firm.10. Entering Foreign Markets.11. Making Alliances & Acquisitions Work.12. Strategizing, Structuring, & Learning Around the World
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