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Principles Of Marketing(7th Edition)

Authors:

Gary Armstrong, Stewart Adam, Sara Denize, Michael Volkov, Philip Kotler

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Cover Type:Hardcover

Condition:Used

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Book details

ISBN: 1488611841, 9781488611865

Book publisher: Pearson

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Book Summary: The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information?allowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money?no matter the state of their finances. ? Introduces the ?seven golden rules” for fundraising success and recruiting volunteers ? 200 proven weapons of Guerrilla Marketing customized for nonprofits ? Covers publicity and social media tactics specific to the nonprofit community ? Concepts are illustrated through real-world examples and comparison tables

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