Why is it essential, even in firms with a strong corporate culture, to have a written Code

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Why is it essential, even in firms with a strong corporate culture, to have a written Code of Ethics? What are some important potential negative consequences of not formalizing a Code of Ethics in written form?

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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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Question Posted: Dec 07, 2015 06:49 AM

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Why is it essential, even in firms with a strong corporate culture, to have a written Code

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Marketing Real People, Real Choices

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