Why is it important for corporate executives to have a good relationship with the mass media? How

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Why is it important for corporate executives to have a good relationship with the mass media? How can you as a PR professional facilitate that relationship?

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Public Relations Strategies and Tactics

ISBN: 978-0134003689

11th edition

Authors: Dennis L. Wilcox, Glen T. Cameron

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Question Posted: Jan 31, 2015 07:11 AM

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Why is it important for corporate executives to have a good relationship with the mass media? How

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Public Relations Strategies and Tactics

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