Why would the pocket price for commercial printers (large printers sold to businesses) be lower in one

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Why would the pocket price for commercial printers (large printers sold to businesses) be lower in one market channel than another, even when the end-user list price is the same?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:08 AM

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Why would the pocket price for commercial printers (large printers sold to businesses) be lower in one

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Each marketing channel has a different cost structure and ...View the full answer

Market Based Management

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