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Questions and Answers of Marketing

Interview some foreign students to determine the types of cultural shock they encountered when they first came to your country.
Differentiate between:Private ownership and family ownershipDecentralized and committee decision making
In which ways does the size of a customer’s business affect business behavior?
Compare three decision-making authority patterns in international business.
Explore the various ways in which business customs can affect the structure of competition.
Why is it important that the business executive be alert to the significance of differing management styles?
Suggest some cautions that an individual from a relationship oriented culture should bear in mind when dealing with someone from an information-oriented culture.
Political payoffs are a problem. How would you react if you faced the prospect of paying a bribe? What if you knew that by not paying, you would not be able to complete a $10 million contract?
Differentiate among the following:BriberyExtortionLubricationSubornation
Distinguish between P-time and M-time.
Discuss how a P-time person reacts differently from an M-time person in keeping an appointment.
What is meant by laws are the markers of past behavior that society has deemed unethical or socially irresponsible?
What are the three ethical principles that provide a framework to help distinguish between right and wrong? Explain.
Discuss the pros and cons of “there is no controlling legal authority” as a basis for ethical behavior.
The company.com page is a company’s front door and that doorway should be global in scope. Discuss. Visit several Web pages of major multinational companies and evaluate their “front door” to
Visit the Web sites of Shell and Nike and compare their statements on corporate values. What are the major issues each addresses? Do you think their statements are useful as guides to ethical and
Go to your favorite Web reference source and access some recent news articles on Nike and alleged human rights violations. Access the Nike statement on corporate values and write a brief statement on
Why would a country rather domesticate than expropriate?
A crucial fact when doing business in a foreign country is that permission to conduct business is controlled by the government of the host country. Comment.
What are the main factors to consider in assessing the dominant political climate within a country?
Why is a working knowledge of political party philosophy so important in a political assessment of a market? Discuss.
How can a change in the political party in power affect an investor? Discuss and give examples.
What are the most common causes of instability in governments? Discuss.
Discuss how governmental instability can affect marketing.
What are the most frequently encountered political risks in foreign business? Discuss.
Expropriation is considered a major risk of foreign business. Discuss ways in which this particular type of risk can be minimized somewhat as a result of company activities. Explain how these risks
How do exchange controls impede foreign business? Discuss.
How do foreign governments encourage foreign investment? Discuss.
How does the U.S. government encourage foreign investment?
What are the motives behind U.S. government encouragement for foreign investment? Explain.
Discuss measures a company might take to lessen its political vulnerability.
The text suggests that violence is a politically motivated risk of international business. Comment.
There is evidence that expropriation and confiscation are less frequently encountered today than just a few years ago. Why? What other types of political risks have replaced expropriation and
You are an executive in a large domestic company with only minor interests in international markets; however, corporate plans call for major global expansion. Visit the home page of Control Risks
How does the international marketer determine which legal system will have jurisdiction when legal disputes arise?
Discuss the state of international commercial law.
Discuss the limitations of jurisdictional clauses in contracts.
What is the objective theory of jurisdiction? How does it apply to a firm doing business within a foreign country?
Discuss some of the reasons seeking an out-of-court settlement in international commercial legal disputes is probably better than suing.
Illustrate the procedure generally followed in international commercial disputes when settled under the auspices of a formal arbitration tribunal.
What are intellectual property rights? Why should a company in international marketing take special steps to protect them?
In many code-law countries, registration rather than prior use establishes ownership of intellectual property rights. Comment.
Discuss the advantages to the international marketer arising from the existence of the various international conventions on trademarks, patents, and copyrights.
The legal environment of the foreign marketer takes on an added dimension of importance since there is no single uniform international commercial law which governs foreign business transactions.
Why is conciliation a better way to resolve a commercial dispute than arbitration?
Differentiate between conciliation and arbitration.
Assume you are a vice president in charge of a new business-to-business e-commerce division of a well-known major international auto parts manufacturer. A cyber squatter has registered the company
Discuss the issues of a Web site owner being liable for information posted on the site.
Discuss the motives of a cybersquatter. What recourse does a company have to defend itself against a cybersquatter?
Discuss how the shift from making market entry decisions to continuous operations decisions creates a need for different types of information and data.
Discuss the breadth and scope of international marketing research. Why is international marketing research generally broader in scope than domestic marketing research?
The measure of a competent researcher is the ability to utilize the most sophisticated and adequate techniques and methods available within the limits of time, cost, and the present state of the art.
What is the task of the international marketing researcher? How is it complicated by the foreign environment?
Discuss the stages of the research process in relation to the problems encountered. Give examples.
Why is the formulation of the research problem difficult in foreign market research?
Discuss the problems of gathering secondary data in foreign markets.
In many cultures, personal information is inviolably private and absolutely not to be discussed with strangers. Discuss.
What are some problems created by language and the ability to comprehend the questions in collecting primary data? How can a foreign market researcher overcome these difficulties?
Discuss how decentering is used to get an accurate translation of a questionnaire.
Discuss when qualitative research may be more effective than quantitative research.
Sampling presents some major problems in market research. Discuss.
The foreign market researcher must possess three essential capabilities to generate meaningful marketing information. What are they? Discuss.
Is it possible for an economy to experience economic growth as measured by total GNP without a commensurate rise in the standard of living? Discuss fully.
Why do technical assistance programs by more affluent nations typically ignore the distribution problem or relegate it to a minor role in development planning? Explain.
Discuss each of the stages of evolution in the marketing process. Illustrate each stage with a particular country.
As a country progresses from one economic stage to another, what in general are the marketing effects?
Select a country in the agricultural and raw materials stage of economic development and discuss what changes will occur in marketing when it passes to a manufacturing stage.
What are the consequences of each stage of marketing development on the potential for industrial goods within a country? For consumer goods?
Discuss the significance of economic development to international marketing. Why is the knowledge of economic development of importance in assessing the world marketing environment? Discuss.
The Internet accelerates the process of economic growth. Discuss.
Discuss the impact of the IT revolution on the poorest countries.
Why should a foreign marketer study economic development? Discuss.
The infrastructure is important to the economic growth of an economy. Comment.
What are the objectives of economically developing countries? How do these objectives relate to marketing? Comment.
Using the list NIC growth factors, evaluate Mexico and Brazil as to their prospects for rapid growth. Which factors will be problems for Mexico or Brazil?
What is marketing’s role in economic development? Discuss marketing’s contributions to economic development.
Discuss the economic and trade importance of the big emerging markets.
One of the ramifications of emerging markets is the creation of a middle class. Discuss.
The needs and wants of a market and the ability to satisfy them are the result of the three-way interaction of the economy, culture, and the marketing efforts of businesses. Comment.
Discuss the strategic implications of marketing in Mexico.
Discuss the consequences to the United States of not being a part of SAFTA.
Discuss the strategic marketing implications of NAFTA.
Visit the Web pages for NAFTA and Mercosur and locate each group’s rules of origin. Which group has the most liberal rules of origin? Why is there a difference?
NAFTA has been in existence for several years—how has it done? Review Exhibit 9.6, which discusses the initial provisions of the agreement, and, using the Internet, evaluate how well the provisions
After reading the section in this chapter on direct mail, develop guidelines to be used by a company when creating a direct mail program.
Discuss the distinguishing features of the Japanese distribution system.
Discuss the ways Japanese manufacturers control the distribution process from manufacturer to retailer.
Describe Japan’s Large-Scale Retail Store Act and discuss how the Structural Impediments Initiative (SII) is bringing about change in Japanese retailing.
Japanese retailing may be going through a change similar to that which occurred in the United States after World War II. Discuss and give examples.
Discuss how the globalization of markets, especially Europe after 1992, affects retail distribution.
To what extent, and in what ways, do the functions of domestic middlemen differ from those of their foreign counterparts?
Why is the EMC sometimes called an independent export department?
Discuss how physical distribution relates to channel policy and how they affect each other.
Explain how and why distribution channels are affected as they are when the stage of development of an economy improves.
In what circumstances is the use of an EMC logical?
In which circumstances are trading companies likely to be used?
How is distribution-channel structure affected by increasing emphasis on the government as a customer and by the existence of state trading agencies?
Review the key variables that affect the marketer’s choice of distribution channels.
Account, as best you can, for the differences in channel patterns that might be encountered in a highly developed country and an underdeveloped country.
One of the first things companies discover about international patterns of channels of distribution is that in most countries, it is nearly impossible to gain adequate market coverage through a

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