A marketing strategy that allows a business to use one of its wellknown brand names in a

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A marketing strategy that allows a business to use one of its wellknown brand names in a new product category

a. brand extension

b. consumer credit

c. elastic demand

d. inelastic demand

e. intensive distribution

f. licensed brand g. markdown h. nonprice competition i. obsolescence j. penetration pricing k. price competition l. price equilibrium m. price skimming n. product life cycle o. product line p. product mix q. trade credit r. trademark

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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Question Posted: Oct 19, 2024 06:01 AM

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A marketing strategy that allows a business to use one of its wellknown brand names in a

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Advertising And Sales Promotion

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