A reduction from the original selling price a. brand extension b. consumer credit c. elastic demand d.

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A reduction from the original selling price

a. brand extension

b. consumer credit

c. elastic demand

d. inelastic demand

e. intensive distribution

f. licensed brand g. markdown h. nonprice competition i. obsolescence j. penetration pricing k. price competition l. price equilibrium m. price skimming n. product life cycle o. product line p. product mix q. trade credit r. trademark

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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