The second step of new product planning involves ____. a. generating ideas c. screening ideas b. testing

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The second step of new product planning involves ____.

a. generating ideas

c. screening ideas

b. testing the product

d. marketing the product

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Related Book For  book-img-for-question

Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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