All of the following are limitations of marketing research except a. it is expensive b. it increases

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All of the following are limitations of marketing research except

a. it is expensive

b. it increases the risk of doing business

c. it is not an easy task

d. it depends on the accuracy of the data collected

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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