Which of the following is an advantage of secondary market research? a. secondary data are less expensive

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Which of the following is an advantage of secondary market research?

a. secondary data are less expensive to obtain than primary data

b. observation can be used to view consumers’ reactions

c. the data are always current and never outdated

d. the data provide a competitive advantage

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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