A(n) ____ claim in an advertisement is made indirectly or by inference. a. express c. material b.

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A(n) ____ claim in an advertisement is made indirectly or by inference.

a. express

c. material

b. implied

d. corrective

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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