____ branding is used to raise brand awareness by creating a buzz about a product through online

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____ branding is used to raise brand awareness by creating a buzz about a product through online word-of-mouth advertising.

a. Emotional

c. Viral

b. Benefit

d. none of the above

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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