ETHICS Many businesses target young children with their marketing and advertising campaigns. For example, McDonalds and Burger

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ETHICS Many businesses target young children with their marketing and advertising campaigns. For example, McDonald’s and Burger King often market their products to children by airing advertisements that promote toys linked to popular movies. Why do you think this type of marketing has raised concerns? Specifically, what are the ethical issues when the food industry targets children?

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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