GOVERNMENT Political campaigns rely heavily on advertising. Assume you are running for your city council. Outline the

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GOVERNMENT Political campaigns rely heavily on advertising.

Assume you are running for your city council. Outline the issues you want to address while in office. Then develop an advertisement for your campaign. Will you run any negative ads? Why or why not?

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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