How consumers make buying decisions, choose among alternatives, and use products a. advertising campaign b. buying motives

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How consumers make buying decisions, choose among alternatives, and use products

a. advertising campaign

b. buying motives

c. consumer behavior

d. convenience products

e. culture

f. emotional motives g. extensive decision making h. limited decision making i. need j. patronage motives k. rational motives l. reference group m. routine decision making n. shopping products o. specialty products p. unsought products q. want

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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Question Posted: Oct 19, 2024 06:00 AM

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How consumers make buying decisions, choose among alternatives, and use products a. advertising campaign b. buying motives

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Advertising And Sales Promotion

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