MARKETING Cross-selling is used by companies to encourage customers who already buy one of their products to

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MARKETING Cross-selling is used by companies to encourage customers who already buy one of their products to try their other products. Select a local or national company that sells more than one type of product or service. Design a cross-selling sales promotion for two of these products or services.

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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