The process by which a company sells an exported product for a much lower price than the

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The process by which a company sells an exported product for a much lower price than the price charged for the same product in the home market of the exporter

a. acculturation

b. back translation

c. cultural diversity

d. dumping

e. ethnocentrism

f. explicit communicators g. globalization h. implicit communicators i. infrastructure j. international trade k. nonverbal communication l. picturing m. translator n. visual diversity

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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