You have just started working as a marketing assistant at GreenArt Landscaping. The sales letter that the

Question:

You have just started working as a marketing assistant at GreenArt Landscaping. The sales letter that the company had been sending to inform local homeowners about landscaping services is poorly organized and too aggressive. In addition, the letterhead is out of date. You have been asked to rewrite the sales letter using the techniques you have learned in this project and then to create an attractive letterhead that includes a WordArt object and a modified clip art picture.

Follow the steps below to rewrite the sales letter and create a new letterhead.

1. Open the file Revise_05.docx located in the Project.05 folder included with your Data Files and then, to avoid altering the original file, save the document as GreenArt Landscaping Sales Letter in the same folder.

2. Read the letter and note its poor tone. Benefits are not stressed, and the constant use of the company name and the third person plural (we, our) puts the focus firmly on the company and not the reader.

3. Use the techniques you have learned in this project to rewrite the letter. Note that the revised letter should be approximately five paragraphs long. Make any assumptions you wish about the company.

4. Replace the company name with a WordArt object that you modify.

5. Format the contact information attractively. Note that you can choose to place the company information in a footer at the bottom of the page or as part of the letterhead.

6. Insert a clip art picture appropriate for a landscaping service (for example, a clip art picture of a tree), and then modify the clip art picture. You can choose to delete objects from the clip art picture, change the fill color of selected objects, add a shadow or 3D effect, and so on. Note that you cannot edit all clip art pictures. After you have inserted a clip art picture, right-click it to view the shortcut menu. If the Edit Picture option appears on the shortcut menu, you can modify the various components that make up the clip art picture. If the Edit Picture option is not available, delete the clip art picture and select another one that you can modify.

7. Size and position the clip art picture so it complements the letterhead. Make sure that it doesn’t overwhelm the document. You can choose to position the clip art picture at the bottom of the document if you wish.
8. Type your name where indicated in the closing, save the document, and then print a copy.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Question Posted: