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study help
business
communication research

Questions and Answers of Communication Research

■ Understand the role of professional codes of ethics in strategic communication practice.
■ Identify the leading philosophers and their philosophical approaches.
■ Explain the differences between ethics, morals and values.
■ Become familiar with the basic ethical principles of research.
■ Understand the difference between primary and secondary research and the methods used for both.
■ Describe the steps in the strategic communication research process.
■ Explain the acronym ROPE and how to implement it.
■ Understand the importance of research to strategic communication.
■ Apply different approaches to set the stage for successful communication with stakeholders at the micro (communication) level.
■ Understand how to use the meso (organizational) environment to best manage a strategic communication function for your specific institution.
■ Articulate the role and functions of the macro (societal) environment that shapes strategic communication practice.
■ Understand the importance of participative communication practices from leadership levels to structuring a strategic planning session and implementing your strategy.
■ Identify the different concepts and steps in the strategic planning process.
■ Understand the concept of strategy and why it is important to managing communication.
■ Know how the foundational disciplines of strategic communication contribute to your understanding of the field.
■ Understand the importance of an outside/in approach and the role of the external environment.
■ Grasp the three levels of analysis and apply them to strategic communication.
■ Learn how to get a job and find a mentor.
■ Know what skills you’ll need to master for a successful career.
■ Understand the career options you might have with strategic communication.
What are the sources of comparative advantage?
How are the equilibrium price and the quantity of goods traded determined?
What determines the goods that a nation will export?
What are the prevailing patterns of trade between countries?What goods are traded?
Distinguish contribution margin from gross margin
Apply CVP analysis in service and not-for-profit organizations
Use CVP analysis to plan variable and fixed costs
Explain how managers use CVP analysis to make decisions
Understand how income taxes affect CVP analysis
Determine the breakeven point and output level needed to achieve a target operating income
Explain the features of cost–volume–profit (CVP) analysis
Understand variations from normal costing
Dispose of under- or overallocated manufacturing overhead costs at the end of the fiscal year using alternative methods
Outline the seven-step approach to normal costing
Describe the approaches to evaluating and implementing job-costing systems
Distinguish job costing from process costing
Compare activity-based costing systems and department costing systems
Explain how managers use activity-based costing systems in activity-based management
Evaluate the benefits and costs of implementing activity-based costing systems
Cost products or services using activity-based costing
Describe a four-part cost hierarchy
Explain how broad averaging undercosts and overcosts products or services
Explain how managers can use capital budgeting to achieve their firms’ strategic goals
Understand issues involved in implementing capital budgeting decisions and evaluating managerial performance
Use and evaluate the payback and discounted payback methods
Understand the five stages of capital budgeting for a project
Describe the range of feasible transfer prices when there is unused capacity and alternative methods for arriving at the eventual hybrid price
Understand how to avoid making suboptimal decisions when transfer prices are based on full cost plus a markup
Illustrate how market-based transfer prices promote goal congruence in perfectly competitive markets
Explain transfer prices and the four criteria managers use to evaluate them
Understand the roles of salaries and incentives when rewarding managers
Indicate the difficulties that occur when the performance of divisions operating in different countries is compared
Study the choice of performance targets and design of feedback mechanisms
Analyze the key measurement choices in the design of each performance measure
Examine accounting-based measures for evaluating a business unit’s performance, including return on investment (ROI), residual income (RI), and economic value added (EVA®)
Use financial and nonfinancial measures of time
Determine the costs of delays
Describe customer-response time and on-time performance and why delays occur
Use financial and nonfinancial measures to evaluate quality
Use costs-of-quality measures to make decisions
Develop nonfinancial measures and methods to improve quality
Understand the principles of lean accounting
Identify the features and benefits of a just-in-time production system
Describe why companies are using just-in-time (JIT) purchasing
Identify the effect of errors that can arise when using the EOQ decision model and ways to reduce conflicts between the EOQ model and models used for performance evaluation
Identify six categories of costs associated with goods for sale
Subdivide the sales-volume variance into the sales-mix variance and the sales-quantity variance and the sales-quantity variance into the market-share variance and the market-size variance
Discuss decisions faced when collecting and allocating indirect costs to customers
Understand criteria to guide costallocation decisions
Understand the cost-hierarchybased operating income statement
Identify the importance of customer-profitability profiles
Discuss why a company’s revenues and costs differ across customers
Understand how bundling of products causes revenue allocation issues and the methods managers use to allocate revenues
Allocate multiple supportdepartment costs using the direct method, the step-down method, and the reciprocal method
Understand how the choice between allocation based on budgeted and actual rates and between budgeted and actual usage can affect the incentives of division managers
Distinguish the single-rate method from the dual-rate method
Account for byproducts using two methods
Identify situations when the sales value at splitoff method is preferred when allocating joint costs
Allocate joint costs using four methods
Explain why joint costs are allocated to individual products
Identify the splitoff point in a jointcost situation and distinguish joint products from byproducts
Understand the need for hybridcosting systems such as operation costing
Apply process-costing methods to situations with transferred-in costs
Use the weighted-average method and the first-in, first-out (FIFO)method of process costing
Describe the five steps in process costing and calculate equivalent units
Understand the basic concepts of process costing and compute average unit costs
Identify the situations in which process-costing systems are appropriate
Account for scrap
Account for spoilage at various stages of completion in process costing
Account for spoilage in process costing using the weightedaverage method and the first-in, first-out (FIFO) method
Identify the differences between normal and abnormal spoilage
Understand the definitions of spoilage, rework, and scrap
Be aware of data problems encountered in estimating cost functions
Understand various methods of cost estimation
Explain how conflicts can arise between the decision model a manager uses and the performance-evaluation model top management uses to evaluate managers
Explain why book value of equipment is irrelevant to managers making equipmentreplacement decisions
Discuss the factors managers must consider when adding or dropping customers or business units
Explain how to manage bottlenecks
Know how to choose which products to produce when there are capacity constraints
Explain the concept of opportunity cost and why managers should consider it when making insourcing-versus-outsourcing decisions

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