Questions and Answers of Internet Marketing

Think of some specific ways in which a website can support the marketing strategy of an existing business.In the retail space, Walman, Target, Kmart, and Nordstrom each have specific strategies.
Internet Career Builder E.xercisea. Website design and usability resting continue to be strong career paths. You may choose the level of technical background you wi~h to ohrain and therefore further
How does a marketer know when a site should simply be improved upon and when it should he completely redesigned and relaunched?
Explain the concept of "consumer experience."What is irs relevance to Internet marketing? Contrast that with the role of the consumer experience in the oflline retailing environment.
What is the best way m assess customer satisfaction wirh a website?
This chapter makes references to both testing and c-0nventional marketing research. What testing and research techniques are appropriate in the website development process and what is the role of
What are the steps involved in developing a website?What should be the marketer's role in each step?
True or Fal~e: It is imperative that markerers play the leading role in all stages of the website development proce~s. Take a position on this statement and be prepared to defend your answer.
If you are not one already, become a fan of a Facebook brand page and study the types of markerergenerared communication.~ that appear there. Whar do you see in the way of cusromer contribution ro
By now you are probably receiving communications from at least one of the websites you are tracking.A re they doing it well or nor? How would you asse.~s the effectiveness of this part of their CRM
Visir one B2C, one 828, and one nonprofit website.Examine each carefully, identifying as many relationship building techniques as possible. Do you find extensive differences between rhem? Be prepared
Internet Career Builder Exerci~ea. These are some of the jobs that are available in CRM, nor including technical positions that require specialized training. You can find others on sites
Explain why CRM is a process, not a journey with a final destination.
What do we mean by "seamless customer experience in multiple channels?"
What are some of the major reasons tha r the implementation of large CR/vl systems may be prone m failure?
Explain your understanding of "social CRM."
Why have apps become an importam part of CRM programs for many companies? Do you believe that apps you use are helpful in building relationships with brands? Sales?
True or False: Personalization is a simple process of including the recipient's name in the subject line or body of the message. Why or why not?
Targeting and personalization are different bur related CRM concepts. Be prepared to define each, dearly explaining why they are different from one another and giving an example of each.
True or False: k is easy ro include cusromer data from social networks in the database. Why or why nor?
Explain the difference between a cuswmer profile and a model.
Discuss the differences between operational and analytical CRM and how they make use of the customer data base.
Explain what is meant by the cusromer lifecycle, and how CR/vl strategies and messages can be crafted for it~ various stages.
Explain the steps in the Peppers and Rogers model of CR/vl and the importance of the customer database in the process.
Cusromer Relationship Marketing i~ generally considered ro have it~ foundations in three B2B marketing functions. Explain what the functions are and what each contributes ro a CRM program.
What is the role of CL V in relationship marketing?
Explain, in your own words, the importance of customer-focused relationship marketing and how it differs from traditional transacriona I marketing.
Using the four steps in the lead generation and management process, develop a scenario that describes how a company of your choice might go a bout a lead development marketing campaign..>. Go to the
Internet Career Builder Exercisea. These are some of the jobs that are available in online 828 marketing. You can find others on sites recommended by your instrucmr or through se,irch.Sales (usually
What is the importance of the landing page in a marketing campaign?
Explain what is meant by sales lead distribution aud why it i~ important.lO. Whar are some of the is.~ues marketers should consider when trying to make the conversion process on their websites as
What are the basic criteria that are used to qualify a sales lead?
Identify rwo or three online and two or three offline channels in which sales leads can be generated.Which channels do you think are likely to be mosr effective in generating leads? Which are likely
Describe the four steps in the lead generation and management process.
What is your understanding of content marketing as a strategy? How does it differ from the kind of marketing or marketing communications that you are accustomed to?
True or Fal~e: The 828 buy cycle has roughly the same steps as the consumer purchase decision process, is carried out in much the same way, and take.~ about the same length of time. Explain your
Why do you think B28 marketers consider producing an acceptable qua miry of high qualiry sales leads one of their most imporran t challenges?
True or Fal~e: Sales lead generation and management is a discipline practiced only by B28 marketers.Why or why nor?
The chapter states that the discipline of sales lead generation and management was developed by direct marketers and later adapted to the Internet. Why do you think direct marketers, and not

Showing 200 - 300 of 239

1
2
3