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business
marketing management

Questions and Answers of Marketing Management

What strategies are appropriate in different stages of the product life cycle?
What is a marketing channel system and value network? (Page 216)
What work do marketing channels perform? (Page 218)
What decisions do companies face in designing, managing, and integrating their channels?(Page 220)
What are the key channel issues in e-commerce and m-commerce? (Page 223)
What is the role of marketing communications? (Page 246)
What are the major steps in developing effective communications? (Page 248)
What is the marketing communications mix, and how should it be set and evaluated?(Page 253)
What is an integrated marketing communications program?
How does marketing affect customer value? (Page 43)
How is strategic planning carried out at different organizational levels? (Page 45)
What does a marketing plan include? (Page 50)
How can companies monitor and improve marketing activities and performance?
What are the components of a modern marketing information system? (Page 59)
How can companies collect marketing intelligence? (Page 60)
What constitutes good marketing research? (Page 61)
How can companies accurately measure and forecast market demand? (Page 66)
What are some influential developments in the macroenvironment? (Page 69)
How do cultural, social, and personal factors influence consumer buying behavior? (Page 93)
What major psychological processes influence consumer buying behavior? (Page 96)
How do consumers make purchasing decisions? (Page 99)
What is the business market, and how does it differ from the consumer market? (Page 104)
Who participates in the business buying process, and how are buying decisions made?(Page 106)
How can companies build strong relationships with business customers? (Page 110)
In what ways can a company divide a consumer or business market into segments?(Page 117)
How should a company choose the most attractive target markets? (Page 124)
What are the different levels of market segmentation? (Page 125)
How can a firm develop and establish an effective positioning? (Page 131)
How are brands successfully differentiated? (Page 135)
How do marketers identify and analyze competition? (Page 136)
How can market leaders, challengers, followers, and nichers compete effectively?
What is a brand, and how does branding work? (Page 146)
What is brand equity, and how is it built, measured, and managed? (Page 147)
What are the important decisions in developing a branding strategy? (Page 153)
Why is it important for companies to grow the core of their business? (Page 157)
What are the characteristics of products, and how do marketers classify products? (Page 163)
How can companies differentiate products? (Page 164)
How can a company build and manage its product mix and product lines? (Page 166)
How can companies use packaging, labeling, warranties, and guarantees as marketing tools?(Page 169)
What strategies are appropriate for introducing new offerings and influencing adoption?(Page 170)
What strategies are appropriate in different stages of the product life cycle? (Pag
How can services be defined and classified, and how do they differ from goods?(Page 184)
What are the new services realities? (Page 186)
How can companies manage service quality and achieve excellence in services marketing? (Page 190)
How can goods marketers improve customer-support services? (Page 193)
How do consumers process and evaluate prices? (Page 198)
How should a company set prices initially? (Page 200)
How should a company adapt prices to meet varying circumstances and opportunities?(Page 208)
When and how should a company initiate a price change and respond to a competitor’s price changes? (Page 211)
What is a marketing channel system and value network? (Page 216)
What work do marketing channels perform? (Page 218)
What decisions do companies face in designing, managing, and integrating their channels?(Page 220)
What are the key channel issues in e-commerce and m-commerce? (Page 223)
What major types of marketing intermediaries occupy this sector, and what marketing decisions do they face? (Page 233)
What does the future hold for private-label brands? (Page 237)
What are some of the important issues in wholesaling and logistics? (Page 238)
What is the role of marketing communications? (Page 246)
What are the major steps in developing effective communications? (Page 248)
What is the marketing communications mix, and how should it be set and evaluated?(Page 253)
What is an integrated marketing communications program? (Page 256)
What steps are required in developing an advertising program? (Page 260)
How should sales promotion decisions be made? (Page 265)
What are the guidelines for effective brand-building events and experiences? (Page 268)
How can companies exploit the potential of public relations? (Page 270)
What are the pros and cons of online marketing? (Page 275)
How can companies carry out effective social media campaigns? (Page 277)
What are some tips for enjoying positive word of mouth? (Page 278)
What are important guidelines for mobile marketing? (Page 280)
How can companies conduct direct marketing for competitive advantage? (Page 286)
What are the advantages and disadvantages of database marketing? (Page 288)
What decisions do companies face in designing and managing a sales force? (Page 289)
How can salespeople improve their selling, negotiating, and relationship marketing skills?(Page 295)
What factors should a company review before deciding to enter global markets? (Page 300)
What are the major ways of entering foreign markets? (Page 302)
To what extent must the company adapt its marketing to each foreign market? (Page 303)
What are the keys to effective internal marketing? (Page 306)
How can companies be socially responsible marketers? (Page 307)
Demonstrate an understanding of the alternatives used for accounting for investments in the parent company by the subsidiary.AppendixLO1
Demonstrate accounting procedures for multilevel holdings.AppendixLO1
Account for the effect of subsidiary treasury stock transactions on the parent’s investment in the subsidiary.AppendixLO1
Account for the effect of the subsidiary’s sale of its own common stock on the parent’s investment in the subsidiary.AppendixLO1
Explain the effect of subsidiary stock dividends on elimination procedures.AppendixLO1
Howard Boothroyd is disappointed. His com -pany, Novelty Creations, has just withdrawn from its latest venture after three unsuccessful months of trying to market a new product.The company markets a
Using accounting for inventory as an example, explain how principles differ among countries and how harmonization may benefit an international investor.AppendixLO1
What are the major objectives of the International Accounting Standards Committee (IASC)?AppendixLO1
What is the goal of harmonization of accounting standards, and what approaches have been used to accomplish this goal?AppendixLO1
Identify several environmental factors that may explain why accounting principles differ among countries.AppendixLO1
Describe transfer-pricing issues and differences in tax systems.AppendixLO1
Discuss the role of the International Accounting Standards Committee(IASC) and the International Federation of Accountants (IFAC).AppendixLO1
Explain several approaches that characterize attempts to harmonize accounting principles.AppendixLO1
Demonstrate how foreign companies listed on U.S. stock exchanges reconcile their respective accounting principles to U.S. GAAP.AppendixLO1
Explain the goal of harmonization.AppendixLO1
Identify the major cultural classifications that can be used to categorize accounting systems.AppendixLO1
List several factors that influence the development of accounting among nations.AppendixLO1
Describe major areas of interest involved in international accounting.AppendixLO1
Explain why comparable accounting standards are needed.AppendixLO1
Describe the international business environment.AppendixLO1
Pamela Spencelayh has been the accountant at ACME Engineering for over 20 years.During that time one of her responsibilities has been to help set prices for new products launched by the company. In
Company S has the following stockholders’ equity on January 1, 20X5:Common stock, $1 par, 100,000 shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100,000 6% Preferred stock, $100
Company P purchased an 80% interest (8,000 shares) in Company S for $800,000 on January 1, 20X1. Company S’s equity on that date was $900,000. Any excess of cost over book value was attributed to

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