Questions and Answers of Measurement Theory In Action

10-13. Is positive reinforcement a good thing? Explain your answer.
10-14. What effect will job enhancement likely have on someone with low growth needs? Why?
10-15. Why do managers often find it difficult to motivate employees who remain after downsizing? Explain your answer in terms of one or more motivational theories discussed in the chapter.
10-16. How can gamification improve employee motivation and performance?
10-18. Who ultimately has responsibility for motivation, the employee or his or her manager? Why?overall career goals? Are you more motivated by doing your personal best or by outperforming other
10-21. As a manager, you’re intrigued by the job characteristics model and are looking at ways to expand and enrich jobs to make work more meaningful for your employees. Some employees hear about
10-23. Concept Integration. Chapter 7 discusses several styles of leadership, including autocratic, democratic, and laissez-faire. How do each of these styles relate to Theory X and Theory Y
1. Identify four contemporary human resources (HR)challenges, and discuss the evolving role of HR .
2. Discuss the challenges and advantages of a diverse workforce, and identify five major dimensions of workforce diversity .
3. Describe the three phases involved in managing the employment life cycle .
4. Explain the steps used to develop and evaluate employees .
5. Describe the major elements of employee compensation, benefits, and support services .
6. Characterize the role of labor unions in today’s business world .
7. Describe the use of workforce analytics in HR management .
11-1. In addition to its employment-related awards, Kaiser Permanente has also received dozens of awards for the quality of the health care it provides to clients. What are the implications of such
11-2. Would health-care professionals require a different level or different type of support from their employers than professionals in other industries? Why or why not?
11-3. What is the significance of Kaiser Permanente being recognized for having one of the best employee wellness programs in the nation?
11-4. What do human resources managers do?
11-5. What are some strategic staffing alternatives that organizations use to avoid overstaffing and understaffing?
11-6. What is the purpose of conducting a job analysis?What are some of the techniques used for gathering information?
11-7. How do defined-benefit plans differ from definedcontribution plans?
11-8. What is the glass ceiling?
11-9. Why have some companies replaced the annual performance review with other feedback mechanisms?
11-10. What is workforce analytics?
11-11. What does it mean to align a workforce with a company’s business objectives?
11-12. Why is it important that all employees have access to the same networking opportunities with senior management?
11-13. How do incentive programs encourage employees to be more productive, innovative, and committed to their work?
11-14. Why do some employers offer comprehensive benefits even though the costs of doing so have risen significantly in recent years?
11-15. Are clear diversity and inclusion policies sufficient to ensure a supportive and inclusive workplace? Explain your answer.
11-16. Why would a company spend money on an employee assistance program?
11-17. Why would companies include vesting criteria in their 401(k) retirement plans?
11-18. Why is it in a company’s best interests to break down the glass ceiling?
11-19. Ethical Considerations. Corporate headhunters have been known to raid other companies of their top talent to fill vacant or new positions for their clients. Is it ethical to contact the CEO of
11-20. Assume that you are the manager of human resources at a manufacturing company that employs about 500 people. A recent cyclical downturn in your industry has led to financial losses, and top
11-22. What steps could you take as the owner of a small software company to foster “temporary loyalty” from the independent programmers you frequently hire for short durations (one to six
11-23. Concept Integration. Of the five levels in Maslow’s hierarchy of needs, which is satisfied by offering salary? By offering health-care benefits? By offering training opportunities? By
11-24. What educational qualifications, technical knowledge, or specialized skills are applicants for these jobs ex- pected to have? How do these requirements fit with your background and educational
11-25. Next, look at the responsibilities and duties described for each job. What do you think you would be doing on an average day in these jobs? Does the work in each job sound interesting and
11-26. Now think about how you might fit in one of these positions, based on what you can surmise about the daily challenges and long-term prospects. Considering your answers to these questions,
11-27. What changes in the workforce or employee needs caused the company to adapt? What did the company do to respond to those changes? Was the company’s response voluntary or legally mandated?
11-28. Is the company alone in facing these changes, or is the entire industry trying to adapt? What are other companies in the industry doing to adapt to the changes?
11-29. What other changes in the workforce or in employee needs do you think this company is likely to face in the next few years? Why?
1. Define marketing, and explain its role in society .
2. Identify five trends that help define contemporary marketing .
4. Define strategic marketing planning, and identify the four basic options for pursuing new marketing opportunities .
5. Identify the four steps in crafting a marketing strategy .
6. Describe the four main components of the marketing mix .
7. Define marketing analytics, and characterize its use in contemporary marketing .
12-1. Lego products are designed to last for generations.How might this level of quality affect Lego’s ongoing sales, both positively and negatively?
12-2. Currently available recycled and recyclable plastics are not strong enough for Lego’s needs, but the company is working on a plant-based alternative and aims to manufacture its products from
12-3. How do you imagine that the meaning of the Lego brand differs between adults and children?
12-4. What are the four utilities?
12-5. What is voice of the customer?
12-6. Why is attribution such an important question in marketing?
12-7. What is a touchpoint?
12-8. How does the organizational market differ from the consumer market?
12-9. What is strategic marketing planning, and what is its purpose?
12-10. Who decides how products are positioned in the minds of customers?
12-11. What are the four basic components of the marketing mix?
12-12. Why would a company want to measure share of customer?
12-13. Why is relationship marketing fundamental to the marketing concept?
12-14. How do customer service, warranty policies, and other post-sales elements affect the customer experience?
12-15. Why would consumers knowingly buy counterfeit luxury brands?
12-16. Should companies open themselves up to criticism by being active on social media? Why or why not?
12-17. Why does a company need to consider its current marketing situation, including competitive trends, when setting objectives for market share?
12-18. Why do companies segment markets?
12-19. Could a company effectively apply any aspect of marketing analytics if it can’t track the customer journey?Why or why not?
12-20. Ethical Considerations. Is it ethical to observe shoppers for the purposes of marketing research without their knowledge and permission? Why or why not?
12-21. How might a retailer use relationship marketing to improve customer loyalty?
12-23. Concept Integration. How might the key economic indicators discussed in Chapter 2 , including consumer price index, inflation, and unemployment, affect a company’s marketing decisions?
12-24. Select a marketing job that interests you, and use the sites just mentioned to find out more about this career path.What specific duties and responsibilities do people in this position
12-25. Find two openings in the field you are researching.What educational background, work experience, and other qualifications are employers seeking in candidates for this position?
12-26. Now think about your talents, interests, and goals.How do your strengths fit with the requirements, duties, and responsibilities of this job? Do you think you would find this field enjoyable
12-27. Describe the company’s market. What geographic, demographic, behavioral, or psychographic segments of the market is the company targeting?
12-28. How does the company communicate with and learn about its customers?
12-29. According to the article, how successful has the company been in understanding its customers?
2. Describe six stages in the product development process .
6. Compare the three foundational pricing methods, and list six situational pricing methods .
7. Describe how companies are using virtual and augmented reality to create new products and new customer experiences .
13-1. How far could OXO take its brand extensions and the promise of making everyday tasks easier? Should it consider an OXO-branded smartphone, for instance? Smartphones are everyday tools, after
13-2. What other products are you aware of that could benefit from more inclusive design?
13-3. The bent-metal style of vegetable peeler is still widely available. Why do you suppose this is, given how much more comfortable the ergonomically designed alternatives like OXO are?
13-4. What are the four stages of the product life cycle?
13-5. What does it mean to commercialize a product?
13-6. What is test marketing?
13-7. How does a brand name differ from a brand mark?
13-8. What are the functions of packaging?
13-9. How many books will a publisher have to sell to break even if fixed costs are $100,000, the selling price per book is$60, and the variable costs per book are $40?
13-10. How does cost-based pricing differ from value-based pricing?
13-11. What is algorithmic pricing?
13-12. How does virtual reality differ from augmented reality?
13-13. How does branding help consumers?
13-14. Why are some well-established brands worth millions or even billions of dollars?
13-15. Given the weaknesses of cost-based pricing, why would any company use this method?
13-16. Why is it important to review the objectives of a strategic marketing plan before setting a product’s price?
13-18. Is subscription pricing likely to be as popular with cust- omers as it is becoming with many product suppliers?Why or why not?
13-19. In what ways might Mattel modify its pricing strategies during the life cycle of a toy product?
13-20. Why would a company ever want to sell its goods or services for less than they cost to produce?
13-22. Concept Integration. Review the theory of supply and demand in Chapter 2 (see pages 39–43).How do skimming and penetration pricing strategies influence a product’s supply and demand?
13-23. Concept Integration. Review the discussion of cultural differences in international business in Chapter 3 (see pages 74–75). Which cultural differences do you think Disney had to consider

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