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business
sports marketing

Questions and Answers of Sports Marketing

=+1. An advantage of customized entertainment over entertainment for the masses isa. more people will buy itb. it can be impromptu, based on the audiencec. no information is needed about the
=+Why are Baby Boomers important to entertainment marketers?
=+What does this information tell entertainment marketers and marketers in general?
=+Why is different TV programming shown in different cities or regions of the United States?
=+Discuss marketing information that Magic Johnson would need in order to determine locations for more theaters.
=+• Describe the financial impact of Baby Boomers on the entertainment industry.
=+• Define customizing.
=+4. Communication Choose a major university that is successful in football or basketball. Play the role of a coach recruiting a blue-chip athlete and compose a letter to encourage that athlete to
=+3. Do you think universities should pay their athletes? Explain why or why not.
=+2. The recruitment process for top high school athletes to play at collegesa. is highly competitiveb. is regulated by the NCAAc. cannot include additional financial rewardsd. all of the above
=+1. Amateur athletesa. are now being paid to play college gamesb. perform on college teamsc. are represented by agentsd. can endorse products and businesses
=+Why is it important for young, talented, and highly sought-after athletes to hire trustworthy agents to represent them?
=+ What steps can teams take to reduce the likelihood of such incidents occurring?
=+What might cause star athletes to have a lapse of judgment resulting in penalties for their team?
=+What is the bottom line for sports and how is it related to the bottom line for businesses?
=+Why are companies turning to the world of sports to help meet their promotional needs? How do sponsoring firms decide which teams or individual athletes to link up with?
=+• Explain the high cost of sports and entertainment events.
=+• Define the bottom line for sports.
=+4. Communication Design a newspaper advertisement to sell a popular sporting goods brand. Make sure to include the celebrity who endorses this brand in your advertisement.
=+3. List three brands you like to purchase. Why are you loyal to these brands?
=+2. Product extensions includea. warrantiesb. testimonials from satisfied customersc. instructional CDsd. all of the above
=+1. Which of the following is not a stage of brand recognition?a. preferenceb. introductionc. recognitiond. rejection
=+What are the components of the product mix?
=+Why do you think YouTube is successful? Would you invest in this company? Why?
=+Provide three examples of a product enhancement.
=+. Why are three major golf companies using similar advertising strategies? Which company seems to have the most diversified endorsements? Explain.
=+• List and describe the components of the product mix.
=+• Define product mix, product extension, and product enhancement.
=+2. What effect will Pitt’s actions in Africa, Haiti, and New Orleans have on his celebrity status? Explain your answer.
=+1. What are the paparazzi? How has Brad Pitt taken advantage of this group?
=+• Explain the central focus of the marketing concept.
=+• Explain the reasons for increased sports and entertainment options.
=+Determine the popularity of Hershey’s within your group. How many in your group enjoy snacks while enjoying entertainment events?
=+Do snack companies often advertise at or sponsor events you have attended? Should Hershey’s be concerned about the obesity trend among youth and its possible relationship to Hershey’s products?
=+What is the most important aspect of marketing?
=+Why do you think the Beatles have resisted offering their music online?
=+How will this announcement affect digital music sales?
=+Explain the reasons for increased sports and entertainment options.
=+V1. Businesses that follow the marketing concepta. will face little competitionb. will always be profitablec. will focus on satisfying customer needsd. will experience high productivity
=+2. Which of the following has led to growth in the sports and entertainment industry?a. a higher standard of living and increased discretionary income among average consumersb. rising gasoline
=+3. Movie theaters face stiff competition from video/DVD rental businesses, subscriber or pay-per-view movie television channels, and even the Internet. How can a movie theater use the marketing
=+4. Small, local sporting goods stores face stiff competition from large, national sporting goods chains and department stores that have sporting goods departments, making it necessary to offer
=+• Explain the importance of understanding buyer behavior when making marketing decisions.
=+• List and describe means of collecting marketing information for use in decision making.
=+Assume you are part of a sports organization in need of a sponsor. Discuss how you would research possible sponsors. What information would you need to ensure a mutually beneficial relationship?
=+Who are Nike’s major competitors?
=+ How has Nike achieved its high level of success?
=+ What is meant by benefits derived?
=+Explain the difference between primary and secondary data.
=+1. The peak of Maslow’s hierarchy of needs pyramid representsa. physiological needsb. self-actualization needsc. self-esteem needsd. rational purchases
=+2. Primary data may be collected througha. surveys and observationb. government reportsc. business publicationsd. both b and c
=+3. Define rational, emotional, and patronage purchases and give an example of each type of purchase at a sporting event.
=+4. Assume you are a marketer of running shoes. Your sales are declining and you do not know why. How would you go about gathering market information to determine the reasons for the decline, and
=+Define target market and market segment.
=+• Describe how businesses use market segmentation.
=+Select a college team and a professional team that sell large quantities of merchandise. What has contributed to their sales success? How can these brands maintain high sales during periods when
=+What is a target market? Provide an example of a company’s target market.
=+List and describe four types of market segmentation.
=+Do you think it is right to charge college students high ticket prices to attend their own team’s football games? Is it ethical for a college to charge admission to scrimmages? Explain your
=+1. Demographicsa. categorize market segments by age, gender, race, income, and educational levelb. refer to the frequency of use of a productc. refer to interests, values, and emotional responsesd.
=+2. Market sharea. is the total number of people in a particular age groupb. refers to customers in a particular part of the countryc. is a group of consumers within a larger market who share one or
=+3. Give an example of a good market segment to target for casinos during weekdays. Explain your answer.
=+4. Describe possible demographics, geographics, psychographics, and product usage for snowmobiles.
=+• Explain the importance of outstanding customer service.
=+• Explain what it means to establish a service culture.
=+Discuss the last time you received bad customer service. Describe the event and the end result.
=+Why is outstanding customer service critical to a business in a highly competitive marketplace?
=+Explain what it means to have a values-based culture.
=+Why is it important for companies to globalize their ad campaigns?
=+1. The customer service gapa. is the first step toward quality customer serviceb. is not a major factor for businesses to considerc. indicates unmet customer service expectationsd. must be
=+2. Which element would not be part of a values-based culture?a. going beyond expectationsb. explaining to customers that their problem is out of your departmentc. providing top valued. keeping
=+3. Communication Make up an acronym for good customer service. List the word for each letter of your acronym and explain how it relates to outstanding customer service.
=+4. Research Use the Internet to locate stories about outstanding customer service in the sports and entertainment industry. List the names of the organizations providing the services and what they
=+1. Keeping the focus of satisfying customer needs
=+2. The value people believe they receive from a product or service
=+3. A specific group of consumers you want to reach
=+4. The value of the next best alternative that you forgo when making a choice
=+5. Purchases based upon careful thought and sound reasoning
=+6. Point of sales at which all of the expenses are covered
=+7. Group of consumers within a larger market who share one or more characteristics
=+8. The percentage of total sales of a product or service that a company expects to capture in relation to its competitors
=+9. Purchases based on loyalty to a particular brand or product
=+10. A culture that communicates values through employees to customers and others through performance Circle the best answer.
=+11. When one company can produce goods more efficiently than the competition, ita. has a financial disadvantageb. has a comparative advantagec. will not have a high market shared. cannot compete
=+12. An example of a specific market segment would bea. females between the ages of 14 and 18b. the entire population of a country where the business is locatedc. all women worldwided. none of the
=+13. Which of the following is an example of secondary data?a. observation of consumer behaviorb. government census figuresc. telephone surveys from customersd. all of the above
=+14. You are the head of a customer service department. Write five rules for customer service that you would require all of your customer service associates to follow.
=+15. List three market segments for the senior citizen target market and explain what services you would offer to satisfy these market segments.
=+16. List the five levels for Maslow’s hierarchy of needs. Describe how the levels of needs could be met at a sports or entertainment event.
=+17. Explain how competition among sports and entertainment businesses is good for consumers.
=+18. Define market share and relate the concept to a sports and entertainment situation
=+19. Marketing Math You run a sporting goods store near a university in your town. This year’s total sales of the university’s flag totaled $1.2 million. Sales of the university flag at your
=+20. Research Price, quality, service, and amount of pleasure gained from a sports and entertainment event are factors that influence customer satisfaction. Write five customer survey questions to
=+21. Communication You are the manager of a water park. Customers have been complaining about the long lines and discourteous service they have been receiving from employees. To close the customer
=+22. Economics List five alternative sports and entertainment events that you and a friend could attend this weekend. Assume that you can attend only one event. Explain the opportunity cost of your
=+23. Research Interview the owner or manager of a local sporting goods or clothing store. Determine the target market for the store. What type of research does the store use to learn about the
=+24. Economics List all of your household’s purchases during a two-week timeframe. Categorize each purchase as rational, emotional, or patronage.
=+1. Why is Mike Ditka’s so popular?
=+2. What role does Mike Ditka play in the actual operation of the restaurant?
=+3. List two celebrities who would be good candidates for theme restaurants. Explain your choices.

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