Assume that you are a consultant for a marketer who wants to design a package for a

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Assume that you are a consultant for a marketer who wants to design a package for a new premium chocolate bar targeted to an affluent market. What recommendations would you provide in terms of such package elements as color, symbolism, and graphic design? Give the reasons for your suggestions.

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Consumer Behavior

ISBN: 9781260100044

10th Global Edition

Authors: Michael R. Solomon

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