Interview a family with a child under 13 at home. Interview both the parents and the child,

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Interview a family with a child under 13 at home.

Interview both the parents and the child, but interview the child separately. Try to determine the influence of each family member on the following products for the child’s use. In addition, ascertain what method(s) of conflict resolution are used.

a. Toothbrush

b. Clothes

c. Cereal

d. Major toys, such as Nintendo Game Boy

e. Television viewing

f. Fast-food restaurant

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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