Utilize key persuasion techniques and principles, such as reciprocity, scarcity, social proof, and authority, to create compelling
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• Utilize key persuasion techniques and principles, such as reciprocity, scarcity, social proof, and authority, to create compelling and persuasive advertising messages.
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Consumer Behavior In Practice: Strategic Insights For The Modern Marketer
ISBN: 396217
1st Edition
Authors: Eugene Y. Chan
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