What is cross-cultural consumer analysis? How can a multinational company use cross-cultural research to design each factor

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What is cross-cultural consumer analysis? How can a multinational company use cross-cultural research to design each factor in its marketing mix for a non-domestic market? Illustrate your answer with examples.

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Consumer Behavior

ISBN: 325874

1st Edition

Authors: Schiffman, Leon G.; Wisenblit, Joseph

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Question Posted: Oct 26, 2024 05:00 AM

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What is cross-cultural consumer analysis? How can a multinational company use cross-cultural research to design each factor

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Consumer Behavior

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