Comarketing and cobranding are techniques that organizations often use to market their own and each others products,

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Comarketing and cobranding are techniques that organizations often use to market their own and each other’s products, such as Nike and iPod. On your own or with a classmate, choose two firms with goods and/or services you think would work well together for comarketing separate products or cobranding a single product.

Then create an advertisement for your comarketing or cobranding effort.

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Contemporary Business

ISBN: 9780618900930

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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