Instead of an intercept approach, what other survey method could the team have used? How would it

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Instead of an intercept approach, what other survey method could the team have used?

How would it compare to the intercept approach that was used in terms of systematic error? What about the survey selection considerations listed in the chapter? How would the selection factors compare?

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Essentials Of Marketing Research Putting Research Into Practice

ISBN: 9781412991308

1st Edition

Authors: Kenneth E. Clow, Karen E. James

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Question Posted: Oct 14, 2024 06:02 AM

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Instead of an intercept approach, what other survey method could the team have used? How would it

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Essentials Of Marketing Research Putting Research Into Practice

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