Youre the managing partner in a law firm with 55 male associates and 45 female associates, and

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You’re the managing partner in a law firm with 55 male associates and 45 female associates, and you agree with the argument that women lawyers need to “self-promote” more effectively. Which approach to motivation would you apply in order to encourage female associates in your firm to “self-promote”

more actively? Explain your choice of approach.

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